Aniframer.

Aniframer · Product marketing in motion

STORY · STYLE · MOTION

Product videos.
Polished animation.
A consistent style.

Aniframer helps you make polished product marketing videos with a consistent visual style. Learn through practical animation guides, video examples, and workflows you can use again.

Start your first video Watch our guide in motion
Start small. Develop a look. Make it repeatable.
THE ANIFRAMER APPROACH / 01

Build a look.
Make it yours.

StoryStyleVideo

Keep your colors, type, and motion
working together.

Our recommended method

Start with HyperFrames skills. HeyGen’s open-source framework turns HTML into video. We recommend it as a practical way to build editable animations with Claude Code or Codex, then refine the result.

HyperFrames docs

01 / An Aniframer original

This guide.
Now in motion.

We turned our first-video tutorial into a short animation with HyperFrames. Watch the steps unfold, then use the written guide and editable project to explore the workflow.

Aniframer Made with HyperFrames

Based on our guide. Turn a written walkthrough into a visual sequence you can follow.

40 seconds · English captions · Light music
Read the source guide Download MP4 Editable project.zip

Music: “Light Thought var 1” by Kevin MacLeod · CC BY 4.0. Edited to 40 seconds with volume reduction and fades.

02 / From the community

Product Hunt’s launch.
Made with HyperFrames.

Product Hunt shared this 18-second launch video and credited HeyGen’s HyperFrames. Watch the original post here, then use our guides to make a small animation of your own.

Notice the animated search interface, readable typography, and consistent orange accents. Use a focused product interaction as the starting point for your own brief.

Source: @ProductHunt on X, October 6, 2026. Production credit follows the creator’s description.

Make your first animation
Product HuntShared on X
View post

Loading Product Hunt’s launch video…

Watch the original video on X ↗
Source: @ProductHunt · October 6, 2026 · Video hosted by X

03 / Learn the HyperFrames workflow

A practical route
from brief to video.

Our current guides use HyperFrames skills. Choose your agent, then try a small animation.

Start here
The Claude Code guide

Set up.
Start creating.

Install the HyperFrames plugin for Claude Code and give it a focused animation brief.

Open the guide
02
The Codex guide

A clear brief.
An editable video.

Use HyperFrames with Codex to build a composition you can preview, refine, and return to.

Open the guide
03
Your first animation

A small start.
A useful foundation.

Make a short announcement. Practice timing, typography, and feedback before taking on a longer product story.

Make your first video

04 / Build a repeatable process

A clear message.
A style to build on.

Follow the full walkthrough
  1. 01

    Define the product story

    Choose one audience and one message. Decide what the viewer should understand before adding motion.

    A reason for every scene
  2. 02

    Set the visual rules

    Choose your type, colors, spacing, and motion style. Put them in the brief so each revision has a clear reference.

    A look you can recognize
  3. 03

    Animate, review, reuse

    Preview the animation, refine one thing at a time, and save the editable project as a foundation for your next video.

    A process you can repeat

A few useful answers

Before you
press go.

New tools come with questions.
Start with these.

How does Aniframer help with product videos?

Aniframer brings together animation guides, video examples, and repeatable workflows for product marketing. Start with a small animation, learn how to review the result, and build a visual style you can reuse for future announcements and product stories.

How do I keep videos visually consistent?

Define a small set of choices: your colors, type, spacing, and the way elements move. Keep those choices in the brief and save the editable project. Reuse that foundation when the message changes, then review each export to make sure the style still holds together.

What is a HyperFrames skill?

A skill is a set of instructions that helps your coding agent work with HyperFrames. It teaches the agent how to structure a video, add animation and media, preview the result, and render a finished file.

Do I need to know how to code?

You can start with a plain-English brief and let a coding agent write the composition. You’ll still need to install the required tools, review the preview, and occasionally work through an error. The guides walk through that first setup.

Can I use Claude Code or Codex?

Yes. HyperFrames supports agent skills, including workflows for Claude Code and Codex. Pick the guide for the agent you already use. Agent access and setup are separate from the HyperFrames framework.

Is HyperFrames free?

The open-source framework uses the Apache 2.0 license and can be run locally. Your coding agent, generated media, and cloud rendering may have separate costs. Start with a short project and check the pricing of the services you use.

What kind of video should I make first?

Start with a 10-second title or product intro: one headline, a simple background, and a small animation. Keep the first project small so you can learn the full path from a brief to a working MP4 before adding voiceovers or more scenes.

Is Aniframer part of HeyGen?

No. Aniframer is an independent learning site. HyperFrames is developed by HeyGen. We link to the official project and documentation so you can check current features and installation instructions at the source.